About Underbelly Edinburgh Fringe

The Edinburgh Fringe is the largest arts festival in the world, and Underbelly is one of its largest venue operations, we sold 215,000 tickets to our shows in 2015. Our portfolio includes several venues across the city: Udderbelly’s pasture at George Square, our brand new Circus Hub on The Meadows, Topside at the Edinburgh Festival Theatre and our original Cowgate site with several venues and three buzzing licenced bars. We love Edinburgh – there’s simply no better place to be in August!

About Underbelly Ltd

Underbelly is a UK-based live entertainment company that runs several festivals and events across the country. Founded in 2000 by directors Ed Bartlam and Charlie Wood to operate one venue at the Edinburgh Festival, Underbelly has grown to include the Udderbelly and London Wonderground festivals in London, Udderbelly Festival in Hong Kong, The Comedy Hullabaloo in Stratford-Upon-Avon, as well as an ever-growing programme in Edinburgh. Through Underbelly Productions, we also produce and promote live shows for UK and international touring. Underbelly also produces large scale events, most recently including West End Live, Pride in London and the Rugby World Cup Fanzone in Richmond.

In short, Underbelly is all about entertainment. In 2015, over 1.1 million people bought tickets to our shows and attractions and we had over 5 million visitors to our events. Our giant upside-down purple cow is now an iconic annual fixture of the London, Edinburgh and Hong Kong skylines.